DripBySoweto brand hero

About DripBySoweto

Luxury Streetwear Born in Africa.

DripBySoweto is a luxury streetwear house crafting bold, carefully constructed pieces that carry the energy of the streets and the discipline of high fashion.

Built for those who move differently — the creators, dreamers, and rebels who use style as their language.

Our Story

From a sketch on paper to a movement on the streets.

DripBySoweto started with a simple question: what if African street culture was treated with the same reverence as a luxury fashion house? No shortcuts. No fast-fashion compromises. Just considered, intentional design.

Every drop is designed in-house, with a focus on fit, fabric and finishing. From sublimated tracksuits to embroidered caps, each piece is built to move with you — in the studio, on stage, in the streets, or on a long-haul flight.

By the Numbers

50k+

Pieces worn

12

Curated drops

15+

Countries reached

Behind the Label

DripBySoweto is led by a small team of designers, creatives and operators obsessed with one thing: making pieces you'll reach for again and again — season after season.

House Codes

The principles we design by.

Elevated Streetwear

Tailored silhouettes, precise detailing, and premium fabrics. Every piece is designed to feel as good as it looks.

African Heritage

Inspired by the rhythm, architecture, and attitude of African cities — especially the streets that raised us.

Intentional Craft

Small-batch drops, considered design, and obsessive quality control. No noise. Just pieces worth owning.

New Drop

Build your rotation with pieces that won't blend in.

Discover tracksuits, jerseys, jorts and hoodies designed to move effortlessly between the streets, the studio, and your everyday.